Tuesday, August 3, 2010

Conscientious Consumption Comes to OU

Received an announcement through the campus email that one of schools at which I teach, Oakland University in Rochester, Michigan, has two Altagracia items for sale. (See my previous post on anti-sweatshop victories for the production facility, which is located in the Domican Republic.) Pictured left is a hoodie (available in Oxford gray and black). A t-shirt is also available. The items are priced in line with other similar merchandise but produced under conditions in which workers receive living-wage compensation. It'll be interesting to see if altruism has any value added in this case. Research published in Labor Studies Journal suggests that there is actually a premium associated with conscientious production and consumption.

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